Raceware cycling product photography
Three large-scale trade-show banners plus website product shots — Raceware cycling product photography, shot while I was based in Berkshire. I designed and built the Raceware site from scratch in 2014. Scroll down to view the images.
Client: Raceware.
Studio carbon mounts
Firstly, the carbon products look great. Many cyclists would love stylish carbon parts on their bikes. Soft lighting from above brought out the texture. Detail is clear in the final images.
Deliverables were 1000px square JPEGs. That size suits the Raceware website. As well as white-background shots, I provided close-ups. Customers can see extra carbon texture.
For Raceware owner Martyn Harris I also made a complimentary collage of the carbon mounts. It was mainly for Instagram and other social media. Clean white backgrounds and Photoshop blending modes made the collage simple. I did not need to cut out each product by hand.
Trade-show banners
I also photographed three large-scale banners for trade shows. Those frames were processed in Photoshop at full resolution — about 7400px wide on a full-frame sensor.
Final artwork was laid out in Adobe InDesign. That tool is more flexible for linking images and organising vector layouts. Most banner products were shot in the studio. Some used a mirror for subtle reflections. Others sat on plain white or black backgrounds, depending on the product.
Outdoor product shots
For variety I also shot products outdoors. I used daylight, sunset and nighttime settings. I enjoy detailed landscape work. Therefore placing cycling products in the foreground felt natural.
The hardest frame was the exposure light at night. I balanced dark background detail with bright highlights on the light itself.
This Raceware cycling product photography set was completed in studio and outdoors while I worked from Berkshire. JawPhotography is now based in St Austell, Cornwall. For similar commercial work, contact us.
